by Rhonda Eleish October 25, 2020 1 min read

We love the vibrant patterns and color combinations in Brita's products! Today we asked creator Pia Gabrielsson to tell us what inspires her as well as share her design process.

Where do you find inspiration for your designs?

Our inspiration comes from travels, different cultures, art, colors we see in nature, buildings, paintings.

What is your process to produce your products?

The design work is made by us and we both often work together. A pattern might be painted with ink or acrylic color – block printed – or built in a computer program for design. When we have a design that we believe in we go to our producer and start making the first physical samples.


What makes your line unique?

The design is always created by us and we are not very inspired by trends. We have a unique material produced in Sweden and the actual weaving is also made locally in Sweden which adds to the unique design language we have.

Can you remember the first time that design really made an impact on you?

The “first memories” of design is not a specific moment but would probably be the experience of design from the functional era as well as old Scandinavian design like wooden furniture - hand carved and carefully built.


What’s the most treasured item in your home?

Our couch! It is large, beautiful, colorful and extremely cozy.

What’s the most important design lesson you’ve learnt?

You have to trust your own intuition, otherwise it is easy to get lost on the way.

Also in Swedish Interiors Blog

Visit our New Verellen Showroom
Visit our New Verellen Showroom

by Edie Van Breems February 02, 2021 1 min read

We encourage designers to come and use the space, to bring clients to see and experience the powerful impact of 26 pieces of the Verellen collection, along with their handcrafted Walnut coffee and dining tables and chairs, in one showroom.

Read More
Not Just a Place to Hang Your Hat
Not Just a Place to Hang Your Hat

by Rhonda Eleish January 10, 2021 1 min read

Home is now the new center for both living and working. These past months have become very transformative in the way we live, and how we approach living.
Read More
Holiday Gifts
Holiday Gifts

by Edie Van Breems November 14, 2020 1 min read

We have something for everyone on your list...
Read More